Corporate Philosophy

Corporate philosophy

We value the hearts of our customers, look into the future, and work to create a new society and a rich human environment.

Corporate symbol

Our corporate symbol was developed as a design element that comprehensively and symbolically represents the Rinko Corporation CI (Corporate Identity) design system.

The corporate symbol plays a central role in transmitting and promoting the corporate image in visual communication implemented with society and people inside and outside the company, formatively expressing the intentions of Rinko Corporation. It is also the core element that forms the identity of Rinko Corporation.

This corporate symbol, called the logomark, is made up of the unique combination of the initial R and the lowercase r.

This symbolizes the Rinko Group, in which Rinko Corporation and its group companies are organically connected, cooperate with each other, and continue to grow together.

The sparkle of the diamond square, which is the dot of the i that is popping out, draws a lowercase r inside the capital R. The way the square forms the letter i evokes an image of the aggressive and vibrant creativity of Rinko Corporation being born anew, as well as a future orientation that seeks new creations.

This shape expresses more fun, more prosperity, and more ingenuity, symbolizing Rinko Corporation’s stance of working to be a company that creates a new society and a rich human environment.

Logomark of our group

The design is based on the initial letter R in Rinko Group. The R contains the following content and symbolizes it. The red part in the R is an image of the beautiful sunset and wave shape of the Sea of Japan. It means working to be a company with a global perspective.

  • Recovery of companies, health, and resources
  • Reaction that requires reflective ability with speedy response
  • Recycle resources to protect the natural environment
  • Refresh, which is a source of vitality of people
  • Renovation to become a global company
  • Resource of assets, wealth, and means that connect people, society, and nature
  • Respect for a new perception of friends and others
  • Renewal of a borderless company image
  • Revolution with a great transformation into a company that can respond to change